Dan Seap

Kitchen Remodeling Google Ads Setup

Kitchen Remodeling Google Ads Setup

There are many ways to generate leads for your remodeling business, but the most effective way is with a combination of PPC and SEM, social media marketing, local listings on Yelp and other review websites, online reviews and reputation management, and a well-designed kitchen remodeling website. These tools work together to form a “funnel” that brings new customers into your business, converting them into satisfied clients for years to come.

The most effective PPC and SEM tools to use for generating kitchen remodeling leads are Google Ads formerly known as Google AdWords  and Facebook ads. Both platforms are proven to drive high-quality, qualified leads that convert into customers for your kitchen remodeling company.

Creating and optimizing a local landing page on your website with the relevant keywords for each city, town, and neighborhood you serve is essential for getting in front of local customers. These pages are also a great place to feature customer testimonials and pictures of your previous kitchen remodeling projects.

Demographic targeting is another tool that can help bring in kitchen Kitchen Remodeling Google Ads Setup remodeling leads by showing your ads to people who are most likely to be interested in your services. For example, if you specialize in senior kitchen remodeling and bath renovations, it would make sense to only show your ads to people over the age of 55.

For more targeted lead generation, use retargeting to follow people who have already visited your website or used your services in the past. This can be done by adding conversion tracking tags to your website, and setting up Google Analytics ecommerce tracking to track the number of people who visit your site and fill out a lead form or contact us form.

To get started with Google Ads, you’ll need to create a campaign and set up your account. A campaign contains ad groups, which contain the keywords that you want to target with your ads. You can add as many ad groups as you need, and each ad group should have a different theme or target audience.

Once you’ve created your ad groups, you can start creating your ads. You can select ad formats, add callouts (such as “Licensed, Bonded and Insured,” or “15+ years of experience”), include a description of your services, and choose locations for your ads. You can also add ad assets, which are extra elements that can be displayed on your Google search result page to improve the look of your ads.

Finally, you’ll need to create a budget for your Google ads, and decide on a cost per click for each ad you want to run. This will help you control your spend and keep your costs down by only paying for ads that are converting to customers. You can also adjust your bids based on the competitiveness of certain keywords. For instance, if you notice that your competitor’s ads are performing well, you can increase your bid to compete with them for more ad space on Google search results pages.